Retro Cowch was a design suggested by the artist Paul Martin, and reflects both businesses at 49 Lorne St, the premises where the business was originally started by Edgar Fitness in the 1930's.
RETRO COWCH
45
Paul Martin (Retro Cowch cow)
Artist
I have been watching the painted cow campaign in Morrinsville with interest and been impressed by what has been created. I went to Morrinsville College and thought this would be a great way to get involved and leave a positive mark in the town by painting a cow.
I have over 25 years experience as a graphic designer, illustrator & mixed media artist.
My company Riverstone Design Studio was formed in 2002 after the end of my professional rugby career.
The retro cow concept has come about through a series of designs presented to the sponsor. It is the combination of my love of all things retro and the connection to the sponsors business. I wanted a bright funky cow that will be timeless, just like the Retro phase itself.
The Fitness Family
Sponsor
Fitness Furnishings was originally a cabinetmaking firm that sold furniture that they created, though their retail store, along with other NZ suppliers' furniture. Floor coverings and curtain fabrics were also available. Brothers Ray & Leon Fitness joined their fathers as cabinetmakers upon leaving school, followed by their wives when they joined the family. In 2001, the original business became 2 separate entities, and today are owned/managed by the 3rd generation - Fitness Furnishings by Anthony (Tony) Fitness, with Ray & Barbara Fitness often in store; and Morrinsville Flooring Xtra & Beds R Us by Jeanette Cameron (nee Fitness) and husband Craig. Retro Cowch has a couch on one side and a bed on the other.